News
Am I the bottle neck of my own progress
With everything I have going on in my life—a demanding corporate career, family responsibilities, and my journey as a working mum—one of the biggest challenges I face is not a...
Am I the bottle neck of my own progress
With everything I have going on in my life—a demanding corporate career, family responsibilities, and my journey as a working mum—one of the biggest challenges I face is not a...
The market research
The focus shifted from guessing to genuine observation, watching how people actually dress on public transport and in retail spaces. Instead of viewing clothing stores as a shopper, she examined...
The market research
The focus shifted from guessing to genuine observation, watching how people actually dress on public transport and in retail spaces. Instead of viewing clothing stores as a shopper, she examined...
Why Virtual Try-On Changed My Inventory Strategy
As a new fashion retailer, I faced a critical challenge: inventory uncertainty. I'd order stock based on assumptions, only to question whether customers would actually want it. Virtual try-on technology...
Why Virtual Try-On Changed My Inventory Strategy
As a new fashion retailer, I faced a critical challenge: inventory uncertainty. I'd order stock based on assumptions, only to question whether customers would actually want it. Virtual try-on technology...
Strylez wasn't just an idea or a prototype on a...
From prototype to reality. After launching on Shopify, I ordered real stock and a mannequin to transform the concept into an actual store. Photography, product descriptions, pricing, variants, shipping—every detail demanded...
Strylez wasn't just an idea or a prototype on a...
From prototype to reality. After launching on Shopify, I ordered real stock and a mannequin to transform the concept into an actual store. Photography, product descriptions, pricing, variants, shipping—every detail demanded...
Moving Strylez to Shopify
Strylez moved to Shopify to access built-in ecommerce infrastructure—products, payments, shipping, customer management—freeing time to focus on what made the brand unique: the virtual try-on experience. By customizing a free...
Moving Strylez to Shopify
Strylez moved to Shopify to access built-in ecommerce infrastructure—products, payments, shipping, customer management—freeing time to focus on what made the brand unique: the virtual try-on experience. By customizing a free...
The Challenges
After showing friends an early virtual try-on prototype, the creator gained confidence to pursue it as a business. However, monetisation proved challenging—Google AdSense rejected the site for lacking original content,...
The Challenges
After showing friends an early virtual try-on prototype, the creator gained confidence to pursue it as a business. However, monetisation proved challenging—Google AdSense rejected the site for lacking original content,...