The Challenges

The Challenges

Once I had the first prototype running, I showed it to a few of my friends.

The response was actually quite encouraging.

They thought the virtual try-on was an interesting idea, and that gave me enough confidence to think:

Maybe I should try to turn this into a real business.

But then I started running into some practical problems.

I needed to start monetising the website fairly quickly, because I was also running out of my initial Google Cloud credits.

So I tried Google AdSense as one possible way to generate some revenue from the website.

But after multiple attempts, I was rejected because the website didn't have enough original content.

Then I started looking more closely at the Amazon Affiliate model.

I realised there were some challenges there too.

There were restrictions around using product images and content, which made me increasingly uncomfortable from a long-term business perspective.

And even when someone did purchase through Amazon, I wasn't convinced the pricing was competitive enough compared with some of the emerging online shopping platforms.

Then I faced another important problem:

How do I actually take payments securely?

If I wanted Strylez to become a real online fashion business, I needed proper ecommerce functionality—secure payments, orders, inventory, fulfilment, customer management and all the things that come with an actual online store.

At that point, I realised that trying to build all of this myself from scratch wasn't the smartest approach.

The virtual try-on technology was my differentiator.

I didn't need to reinvent ecommerce infrastructure.

So I made an important decision:

I decided to pivot Strylez and build it on top of an established ecommerce platform—Shopify.

That pivot changed the direction of the business.

Instead of trying to build everything myself, I could focus my time and energy on the part I believed could make Strylez different:

the virtual try-on experience.

And that became the next chapter of the journey.

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